UK Gambling Ad Labeled as Seductive Is Banned by ASA

UK Gambling Ad Labeled as Seductive Is Banned by ASA

A TV that is somewhat saucy from British bookmaker Coral ran afoul of this country’s ad standards council. (Image: Coral)

A TV spot for UK-facing bookmakers Coral is banned by the united states’s Advertising Standards Authority because it’s deemed to link gambling with ‘seduction,’ and therefore contravenes advertising that is gambling in that country.

The TV spot featured two men in a barber store who are reading The Racing Post and discussing whether to place a bet, whenever an attractive young girl enters dressed being a jockey. Pausing and then close one man’s jaw she holds up a sign bearing ‘today’s great offer’ the name of a horse and its odds while one of the men places a bet on the Coral mobile app with her riding crop.

Gibraltar-based Coral has protested its innocence, however, claiming that, while the did that is commercial contain a stylish model, it ‘did not consider that it linked gambling with seduction, sexual success or enhanced attractiveness’ as well as the character did maybe not ‘flirt with or seduce the males and there was clearly no recommendation that the men would become more attractive or sexually successful after betting.’

Seduction Fills the Air

Nice decide to try, Coral. We at Casino.org don’t imagine to be specialists in things of seduction, but we’d like to think that when an attractive girl dressed as a jockey teasingly closed our gaping jaws it would at least be a little bit ‘flirty,’ wouldn (more…)

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